Contact Us: 020 7323 3223|info@jmacademic.co.uk
[title size=”1″]Audience Research & Insights[/title]
Audience insight is at the heart of everything we do. By understanding this we can determine the most effective communication routes, curriculum themes, messaging and learning environments for achieving our client’s objectives, whether that be positive behavioural change or brand awareness.

 

We regularly test concepts and explore opinions amongst teachers, young people and families through online surveys, interviews and focus groups. The insight we produce helps to identify audience trends and inform communication direction.

[testimonial name=”Head of Education” gender=”male” company=”Plotr” link=”” target=”_self”]The report on the careers advice teacher interviews was great![/testimonial]
[counters_box] [counter_box value=”17″ unit=””]years Experience in Educational Comunications[/counter_box] [counter_box value=”26″ unit=””]million free school resources distributed[/counter_box] [counter_box value=”1600000″ unit=””]pupils (0-19 years old) in our core network[/counter_box] [counter_box value=”600″ unit=””]successful campaigns since 1996[/counter_box] [/counters_box]
[title size=”2″]Parents[/title]

[progress percentage=”59″ unit=”%” filledcolor=”#4cc2fc” unfilledcolor=”#d3d3d3″]Spend over £60 each week on family groceries = [/progress]

[progress percentage=”30″ unit=”%” filledcolor=”#4cc2fc” unfilledcolor=”#d3d3d3″]Spend over £80 each week on family groceries = [/progress]
[progress percentage=”55″ unit=”%” filledcolor=”#4cc2fc” unfilledcolor=”#d3d3d3″]Agreed that increased energy costs have had an impact on their family’s finances = [/progress]
[progress percentage=”40″ unit=”%” filledcolor=”#4cc2fc” unfilledcolor=”#d3d3d3″]Agreed agreed that they have a good understanding of saving options for their children = [/progress]

*Source: 266 parents of pre-school children. November 2013

 

[title size=”2″]Primary: 7-11 year olds[/title]
[progress percentage=”95″ unit=”%” filledcolor=”#4cc2fc” unfilledcolor=”#d3d3d3″]Pupils who access the internet at home via a computer, laptop or tablet = [/progress]
[progress percentage=”89″ unit=”%” filledcolor=”#4cc2fc” unfilledcolor=”#d3d3d3″]Pupils who like to read = [/progress]
[progress percentage=”68″ unit=”%” filledcolor=”#4cc2fc” unfilledcolor=”#d3d3d3″]Pupils who receive pocket money, on average £5.75 per week = [/progress]

*Source: 185 pupils aged 7-11 years. April 2013

 

[title size=”2″]Secondary: 15-18 year olds[/title]
[progress percentage=”77″ unit=”%” filledcolor=”#4cc2fc” unfilledcolor=”#d3d3d3″]Girls who would prefer to go onto Further Education/University after leaving school = [/progress]
[progress percentage=”67″ unit=”%” filledcolor=”#4cc2fc” unfilledcolor=”#d3d3d3″]Boys who would prefer to go onto Further Education/University after leaving school = [/progress]
[progress percentage=”83″ unit=”%” filledcolor=”#4cc2fc” unfilledcolor=”#d3d3d3″]Girls who are concerned by reports in the media about youth unemployment = [/progress]
[progress percentage=”70″ unit=”%” filledcolor=”#4cc2fc” unfilledcolor=”#d3d3d3″]Boys who are concerned by reports in the media about youth unemployment = [/progress]
[progress percentage=”58″ unit=”%” filledcolor=”#4cc2fc” unfilledcolor=”#d3d3d3″]Students who would like more information about the apprenticeships or career pathways available = [/progress]

*Source: 100 students aged 15-18 years. June 2013

 

[title size=”2″]

To request a copy of any of our research reports in full or discuss your own requirements please click on the relevant tab:

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[button link=”mailto:insights@jmacademic.co.uk?subject=General Research Query” color=”lightgray” size=”small” target=”_self” title=”General Query” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″][fontawesome icon=”pencil” circle=”no” size=”large” iconcolor=”#4cc2fc” circlecolor=”#fcfcfc” circlebordercolor=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″]General Research[/button]

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