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Department for Transport: Tales from the Road 2009–2012

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Project Description

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[tagline_box backgroundcolor=”#ffffff” shadow=”yes” shadowopacity=”0.5″ border=”2px” bordercolor=”#4cc2fc” highlightposition=”bottom” link=”” linktarget=”_self” buttoncolor=”” button=”” title=”OBJECTIVE” description=”The Department for Transport wanted to educate children age 7 – 11 years about road safety and the potential dangers on and nearby roads through encouraging positive behavioural change.” animation_type=”0″ animation_direction=”down” animation_speed=”0.4″][/tagline_box]

[tagline_box backgroundcolor=”#ffffff” shadow=”yes” shadowopacity=”0.5″ border=”2px” bordercolor=”#4cc2fc” highlightposition=”top” link=”” linktarget=”_self” buttoncolor=”” button=”” title=”SOLUTION” description=”We produced and distributed Tales of The Road school books to over half a million Key Stage 2 children aged 7 – 11 years in 1,500 primary schools nationwide. The books contained information and activities to help children learn how to keep safe when near roads and was supported with content on our award winning primary school website Squizzes.com, including an educational video, games and facts.” animation_type=”0″ animation_direction=”down” animation_speed=”0.4″][/tagline_box]

[tagline_box backgroundcolor=”#ffffff” shadow=”yes” shadowopacity=”0.5″ border=”2px” bordercolor=”#4cc2fc” highlightposition=”top” link=”” linktarget=”_self” buttoncolor=”” button=”” title=”OUTCOMES” description=”Tales from the Road achieved 98% recall amongst pupils at participating schools. With 96% of pupils saying that they were more careful about crossing the road as a result of the activity. 91% had spoken to their parents, siblings, friends and/or teachers about the book or road safety in general and 67% had already visited or planned to visit the Department for Transport’s Child Road Safety website, Tales of the Road.” animation_type=”0″ animation_direction=”down” animation_speed=”0.4″][/tagline_box]

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