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Milkround: Early Careers

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Project Description

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[tagline_box backgroundcolor=”#ffffff” shadow=”yes” shadowopacity=”0.5″ border=”2px” bordercolor=”#4cc2fc” highlightposition=”bottom” link=”” linktarget=”_self” buttoncolor=”” button=”” title=”OBJECTIVE” description=”

Milkround launched Early Careers in partnership with leading employer brands to offer a range of career options specifically for school and college leavers, including higher apprenticeship opportunities and straight to work schemes. They wanted to engage with both students and teachers to raise awareness of the site and its extensive careers guidance and information.” animation_type=”0″ animation_direction=”down” animation_speed=”0.4″][/tagline_box]

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We supported the launch of Early Careers with a targeted campaign aimed at sixth form students and their teachers. The activity included the direct distribution of information leaflets to 16 – 19 year olds as well as communication to named teachers via mail and email.” animation_type=”0″ animation_direction=”down” animation_speed=”0.4″][/tagline_box]

[tagline_box backgroundcolor=”#ffffff” shadow=”yes” shadowopacity=”0.5″ border=”2px” bordercolor=”#4cc2fc” highlightposition=”top” link=”” linktarget=”_self” buttoncolor=”” button=”” title=”OUTCOMES” description=”Early Careers leaflets were distributed during careers advice sessions in sixth forms and reached 36,220 students. The teacher email campaign achieved an open rate of 22% with content being forwarded on an average of 7.7 times.” animation_type=”0″ animation_direction=”down” animation_speed=”0.4″][/tagline_box]

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