Project Description
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[slide type=”image” link=”” linktarget=”_self” lightbox=”yes”]http://jmacademic.co.uk/wp-content/uploads/2014/03/national-rail-1.jpg[/slide]
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[tagline_box backgroundcolor=”#ffffff” shadow=”yes” shadowopacity=”0.5″ border=”2px” bordercolor=”#4cc2fc” highlightposition=”bottom” link=”” linktarget=”_self” buttoncolor=”” button=”” title=”OBJECTIVE” description=”The Network Rail ‘Could IT be You’ initiative was developed to encourage young women to consider a career in IT. Communications included a competition to win paid work experience, coaching and mentoring by IT professionals and sponsorship for their first year at university.” animation_type=”0″ animation_direction=”down” animation_speed=”0.4″][/tagline_box]
[tagline_box backgroundcolor=”#ffffff” shadow=”yes” shadowopacity=”0.5″ border=”2px” bordercolor=”#4cc2fc” highlightposition=”top” link=”” linktarget=”_self” buttoncolor=”” button=”” title=”SOLUTION” description=”Integrated with social media and a dedicated online platform, we delivered an eye catching and motivating poster campaign in schools and colleges.” animation_type=”0″ animation_direction=”down” animation_speed=”0.4″][/tagline_box]
[tagline_box backgroundcolor=”#ffffff” shadow=”yes” shadowopacity=”0.5″ border=”2px” bordercolor=”#4cc2fc” highlightposition=”top” link=”” linktarget=”_self” buttoncolor=”” button=”” title=”OUTCOMES” description=”Our communications reached over 19,000 students, raising awareness of the competition and prompting discussion and participation. The campaign enjoyed positive feedback from both students and teachers alike.” animation_type=”0″ animation_direction=”down” animation_speed=”0.4″][/tagline_box]
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